Development Marketing
Strategy
Development Projects
Development projects are exciting, creative and demand incredible amounts of time to manage. They bring considerable risk and require quality, detailed information to fuel success.
Development projects also happen to be one of our favourite things!
For the Developer who does not have a large team or a team who needs some added hours, Senior Living Pro brings exceptional experience as the Marketing Consultant throughout every stage – at any stage – of the project.
The Development of a Senior Living Project spans four to five years from the time an appropriate site is secured. Senior Living Pro adds significant value from the beginning with Market Feasibility reviews and throughout the first year works to establish market pricing, Pro forma modeling of rates and fill period, and moves onto functional program development and comprehensive marketing strategy.
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Presentation Center
After the architectural working drawings and municipal approvals are completed, somewhere around year three, construction begins. Senior Living Pro will return in the last 18 months of a project to open the Sales Presentation Centre, recruit, onboard, train and actively coach the sales team and lead all communications, advertising and promotion strategy execution.
Development Phases
Phase 1:
Market Analysis & Functional Program Development
- Market feasibility
- Competitor Review
- Market pricing
- Pro forma modeling
- Suite mix, size, amenities
- Service offering
Phase 2:
Development Marketing Strategy
- Comprehensive pre-open marketing strategy and budget
- Advertising & promotion
- Communications, traditional and social media
- Collateral materials development
- Event marketing
- Presentation Centre design
Phase 3:
Marketing and Active Selling
- Execute marketing strategy
- Lead and manage creative & content
- Manage Presentation Sales Centre
- Recruit, onboard and train selling team
- Active sales coaching
- Home opening team member
Phase 4:
Operating Years
- Active sales coaching
- Occupancy performance
- Customer service
- Resident experience
What Phase is your Development Project in?
Sample
Pre Open Master Timeline
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Our Latest Development Partners
The Shores of Port Credit
VERVE SENIOR LIVING
Port Credit Ontario
A.R. Goudie Retirement Residence
peopleCare Communities Ltd.
Kitchener Ontario
Birchwood Senior Living
PrimaCare Senior Living
Peterborough Ontario
The Marleigh Retirement Residence
The Rockport Group
Unionville Markham Ontario
Project Showcase
