FREEĀ WEBINAR

Leading The Revenue Team to Success

Leading in Senior Living Must Include Achieving Revenue Goals

Are you striving to meet occupancy goals and drive revenue growth in your senior living community? Join me for an essential webinar that will equip you with actionable strategies to increase revenue, lead effective sales meetings, and optimize occupancy productivity.Ā 

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In today’s competitive senior living market, understanding how to effectively manage revenue-generating systems is key to long-term success.

This session is designed for administrators, general managers, and anyone responsible for financial outcomes in senior living. Improve occupancy and revenue by optimizing these revenue systems, making this session critical for anyone leading occupancy and revenue strategy.

Key Messages within the Webinar:

Driving revenue in senior living communities’ hinges on a multifaceted strategy that aligns occupancy goals, resident satisfaction and operational efficiency. To equip General Managers and Executive Directors for this, they must step into the role of a Sales Leader, embracing a proactive, coaching driven approach to occupancy and revenue management.

  • Develop a Professional Sales mindset
  • Establish a Revenue Team with clear roles and assignments
  • Implement professional relationship-based sales practices
  • Performance coaching and development by taking on the leadership role and aligning sales goals with operational and resident satisfaction strategies.

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General Managers can effectively drive revenue, foster a high-performance sales culture, and work towards consistently high occupancy levels.

Learning Objectives

Develop a Professional Sales mindset shift

Operational excellence is crucial and equally General Managers must prioritize creating a professional sales driven culture. This means identifying as a sales leader themselves while nurturing team members with sales potential and setting ambitious occupancy targets.Ā 

Ownership of occupancy goals

Occupancy goals are business-critical metrics. Be clear about creating actionable plans and a responsibility matrix that assigns the work to be done effectively within your senior living community.Ā 

Establish a Revenue Team and clearly defined roles including cross functional alignment

The Revenue Team should go beyond sales to include, reception, concierge, health and wellness, move-in coordinators and general management. Each must understand their role in achieving revenue objectives and lean into prospect strategy as a team.

Performance coaching and development coaching models

General Managers serve as coaches providing constructive feedback, setting individual targets and recognizing achievements. Schedule weekly performance sales meetings to review progress, share success stories and address challenges.Ā 

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My promise to you is I will build in as much value as I can into the next 45 minutes! You give me you time - it will be worth it!

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