Course Description

Discover the secrets to boosting occupancy rates in senior living communities with the help of the Occupancy Roadmap. Tap into resources such as The Guide to a 200-Day Journey and Occupancy Scorecard to use with your teams.

These invaluable resources shed light on the Top-10 ways that senior living providers unknowingly hinder their own occupancy performance and provides practical solutions to avoid these costly mistakes.

Brace yourself for an enlightening presentation that will captivate sales professionals and general managers alike, as we explore the crucial elements necessary for a community to thrive in today’s challenging market.

From mastering the art of showcasing suites to understanding the intricate journey prospects undertake over 200 days. This game-changing presentation is not to be missed. Arm yourself with the necessary tools, skills, and behaviours to achieve unparalleled occupancy performance success in the senior living industry.

Learning Objectives

Occupancy Performance is shared by everyone who works within a senior living residence. It can not be left to just the sales team to focus on occupancy. That doesn’t mean everyone is responsible to do the work – rather – everyone is responsible to contribute in their own way. Does the team at your senior living residence understand the impact and importance they have? And do they really understand the vital nature of occupancy?

Key Concepts Covered Include:

1. Value of vacancy mindset
2. Revenue Team approach
3. GM/ED leadership
4. Understanding sales disruption
5. Understanding the Prospect journey
6. Occupancy funnel
7. Critical path and model suite
8. “White glove clean”
9. “10-5 Way” culture 

Who should take this training?

This simple one hour in-service learning can be delivered at team meetings and is designed to create occupancy conversations across the full team. This session targets senior leaders, sales counsellors and general managers in the retirement sector.

The perfect path is for the General Manager or Sales Counsellor to cascade this learning throughout the senior living residence by starting with the management team members and moving outward.

It’s a culture builder and conversation starter. This video lead learning program is also perfectly placed within all new staff orientation viewing.

• Everyone who leases/sells senior-living projects
• Brand new sales personnel during orientation to the role of senior-living sales/leasing
• Individuals seeking to become a Senior Living Sales Professional
• Front desk/concierge personnel in a senior-living residence(s)
• General Managers and/or Administrators of senior-living residence(s)
• Sales Managers/Coaches accountable for occupancy performance

The Occupancy Roadmap Program will inspire any team to align and connect with occupancy performance as the goal.

Here’s what you’ll get:

• Town Hall Talks these conversation starters are specific to occupancy performance and perfect for every senior living community to keep occupancy at the top of everyone’s mind. Open your next discussions at an all staff meeting to include 10-5 Way Culture, model suites, tour ready and first impressions.
• Occupancy Roadmap Training Video – 45 minute in-service style training video for the entire team in senior living.
• Occupancy Roadmap Guide this 16-page guide on occupancy performance in senior living is a quick start orientation to immediately improve occupancy through the collaboration of team members and employees focused on how everyone can lean-in to occupancy.
• Occupancy Scorecard a simple audit tool to measure your current state and plan for future quality improvements.