Levante Living: Wallaceburg
The Challenge
Levante Living had recently purchased this residence that had been a positive and popular senior’s residence in this small town in Southwestern Ontario for many years. Within the previous year, a competitor had entered the very small marketplace and disrupted the steady flow of new residents at Wallaceburg.
The leadership team had discussed and made improvements in many areas and were still not seeing occupancy levels return to a profitable place.
The Discovery
The Senior Living Pro Marketing Environmental Audit formulated a plan that set Wallaceburg Retirement Residence on a positive journey over the next year.
Although there were five recommendations that drove strategy over a year of working together, the most significant included restructuring the care and services package offered. For 28 years Wallaceburg Retirement Residence had offered a singular “All-Inclusive” pricing package. This outdated model had negative effects throughout the operation and environment and needed a fresh start.
The Solution
Throughout our engagement, Senior Living Pro made structural recommendations and managed a renovation budget that refreshed the residential environment, worked one-on-one with the leadership and sales teams to fine-tune their approach, conducted multi-site training opportunities and sales coaching to guide and install successful sales tactics and improve occupancy outcomes.
Project Materials
The Work
- Marketing Environmental Audit
- Occupancy Performance Consulting
- Capital plan and renovation expenditure
- Sales and Occupancy Training
- Occupancy Performance Manual
Testimonial
Levante Living owns and operates several retirement residences across Ontario. We engaged Jodi Flanagan to help train our sales and marketing teams. She is a wealth of information, a motivational speaker, and has an incredible ability to connect with people. I appreciated the fact that she took the time to get to know our company and followed-up with our team. With her help we were able to take our sales team to the next level. I would highly recommend her services. Thanks for your work, Jodi!
Client Overview
Levante Living had recently purchased this residence that had been a positive and popular senior’s residence in this small town in Southwestern Ontario for many years. Within the previous year, a competitor had entered the very small marketplace and disrupted the steady flow of new residents at Wallaceburg.
The leadership team had discussed and made improvements in many areas and were still not seeing occupancy levels return to a profitable place.
The Senior Living Pro Marketing Environmental Audit formulated a plan that set Wallaceburg Retirement Residence on a positive journey over the next year.
