Operations Marketing Performance Consulting
Rockport Group: The Marleigh Retirement
The Challenge
The Rockport Group was embarking on their second full-service retirement community development in its 60-year historic existence.
The Solution
Senior Living Pro stepped in to hold the reins on the Unionville senior living development (now known as Amica Unionville) during a point of transition and change as Rockport repositioned themselves with a new partner, Amica Senior Living.
The Work
- Brand development and lead for all marketing initiatives with creative agency:
- Website
- Hoarding and signage package
- All collateral and brochure materials; print and digital
- Market positioning and price modeling
- Ground breaking ceremony and event
- Human Resource management
- Sales performance coaching
- CRM set up and maintenance
- Media Strategy:
- Traditional print media placement
- Digital media strategy
- Social media strategy and content
- Presentation Centre:
- Final interior layout
- Management and oversight
Project Materials
Client Overview
Founded by Burt Winberg in 1957, and led today by Burt’s son Jack and grandson Daniel, Rockport has developed over 25,000 residential and retirement units and suites.
Ready to kick start your latest project?
Efficient, effective, creative and experienced.
Reach out and start the conversation today.
