Marketing Environmental Audit, Marketing and Occupancy Performance Consulting, Competitor Intelligence Review

Southbridge Healthcare LP: Chelsey Park Retirement Community

The Challenge

This Senior Living marketplace experienced explosive growth with no less than five recent new builds in their primary market area. The competition had stolen the top market positioning that Chelsey Park Retirement Community had enjoyed and profited from for years.

The Discovery

For the first time in their history CPRC was suffering occupancy issues and despite feeling they had done everything they could, they were not making gains. Fresh eyes, and competitive intelligence combined for a multi-point plan that put this leadership team back in control of their future and created strong occupancy performance.

The Solution

Detailed investigation of the existing product and service combined with a secret Guest Shop for Competitor intelligence allowed Senior Living Pro to provide a clear path forward for Chelsey Park Retirement Community.
The top recommendations included course correcting on the services to better meet the demands of today’s seniors, pricing shifts, and fine-tuning the selling process.

The Work


I have had the pleasure of knowing and working with Jodi Flanagan dating back to 1995. Last year Chelsey Park Retirement Community was having occupancy issues and Jodi was hired to consult with us. Jodi was able to quickly evaluate the key issues because of how in-depth she reviewed and investigated the competition’s services, rates and accommodations compared to our own. Also Jodi looked at Chelsey Park’s internal processes, pricing, services and accommodations.

Jodi presented her Executive Summary & Recommendation Report with great strategies and ideas on how to improve our occupancy. We implemented the changes and we are very happy with the outcome. We do not have any occupancy issues and the new service packages that Jodi presented have been well received by our residents, tenants and staff.
It is always great to work with Jodi Flanagan and I would highly recommend her company to any business that requires her services because she will help achieve your goals.

Sandra J. Gormandy
General Manager, Chelsey Park Retirement Community

Client Overview

This London Ontario based retirement community was one of Ontario’s first true Continuing Care Retirement Community (CCRC) offering a full spectrum of senior living from independent apartments, to long-term care and all points in between.

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