The Shores of Port Credit: Verve Senior Living
The Challenge
Over a four-year period Senior Living Pro supported the efforts of Verve Senior Living taking the lead role of all development marketing at The Shores of Port Credit – the company’s largest senior living development to date.
The Solution
Senior Living Pro took a permanent seat at Verve’s pre-open table handing all marketing aspects, and ensuring availability as and when needed for all other tasks during pre-open. Verve Senior Living needed one additional executive manager at the table to complete the Shores of Port Credit team.
The Work
- Brand development and lead for all marketing initiatives with creative agency:
- Website
- Hoarding and signage package
- All collateral and brochure materials; print and digital
- Market positioning and price modeling
- Ground breaking ceremony and event
- Human Resource management
- Sales performance coaching
- CRM set up and maintenance
- Media Strategy:
- Traditional print media placement
- Digital media strategy
- Social media strategy and content
- Presentation Centre:
- Final interior layout
- Management and oversight
Project Materials
Client Overview
A Canadian, privately held company since 1977, Verve Senior Living operates 33 residences across Canada, 20 of which are in Ontario, and employs over 3,000 staff members. Spanning the country, 4,000 residents call a Verve Senior Living residence home, experiencing an innovative, flexible retirement lifestyle like no other.
