Vistamere Retirement Residence
The Challenge
Vistamere Retirement Residence started experiencing occupancy pressures during a period of intensification of competitors and new buildings in the Oakville market. Vistamere struggled to find the positioning that matched the brand and deliver at that level in addition to being noticed in a crowded senior living market.
The Solution
The first step to putting an effective plan together for this stand-alone residence was to conduct a Secret Guest Shop of the competitors and a Marketing Environmental Audit of the residence itself. These two processes are designed to surface evidence that supports the occupancy pressure and downturn. Using the information gathered during this process allowed Senior Living Pro to create a plan for Vistamere’s leadership to invest in that created quality results.
The process with Vistamere included a refresh of all collateral materials, rebuilding the concept of advertising and media, moving into social and digital media and working collaboratively to a successful marketing campaign.
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The Work
- Marketing Environmental Audit
- Competitor Intelligence Review
- Occupancy Performance Consulting
- Media plan and execution Performance Consulting
- Brand refresh and Logo
- Brochure and all collateral
- Printed material
- Advertising Campaign
- Website
- Photography, iGuides, Video
- Social Media management
Project Materials
Client Overview
Vistamere Retirement Residence is nestled in a quiet neighbourhood in picturesque south Oakville. Independently owned senior living residence, incredibly comfortable and reasonably priced. We are known for our service quality, generous suite sizes and the family atmosphere created by our team of dedicated senior specialists.
