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Crack the code to achieve 95% occupancy with ease and confidence.

 
YES PLEASE, I WANT TO JOIN!

Achieving 95% occupancy takes work. Continuing to do the same things you’ve always done isn’t going to produce results today.

Here are the five big occupancy disruptors that I see when people are trying to reach 95% occupancy.

You’re still using a transactional sales model.

It's proven, we know this to be true, using a relationship-based sales model is 3 times more effective than transactional selling in senior living.

The General Manager doesn’t see themself as a sales leader.

When the General Manager takes on the leadership role, creating a professional selling environment, results soar.

Operations are over indulging and creeping into active selling.

Sales Professionals, who are 100% responsible for the sales pipeline, get caught up in too many operational tasks, teams and administrative jobs.

Culture is not a priority. Culture eats strategy for breakfast!

What does it feel like in your senior living community? Your culture is speaking so loudly I can't hear what your saying.

Senior Living is a sales business - lets get that one straight.

Senior Living thrives in a professional selling environment. Some people still haven’t decided that occupancy is built through sales.

How different would your work life feel if you didn’t have to worry about occupancy?

Let me paint the picture for you…you walk through the doors and immediately you see:

  • The moment of arrival is set to perfection. The Revenue Team nailed it!
  • The sales meeting is a curated strategic performance discussion over engaged Prospects and how your team intends to advance them forward.
  • The Prospect visits are celebrated and the whole team is on board.
  • Everyone you see is smiling and greeting you.

Now you have the time to turn your attention to the leadership and mentoring work that you have patiently set aside the whole time you've had to concentrate on occupancy performance.


How do I know this? I’ve been there.

I’ve been in your shoes and brought occupancy performance from zero to hero in record time.

Sounds too good to be true? Well, I’ve brought my winning recipe with me and I’m going to share it with you.

I’ve been bringing this winning recipe for 30 years creating success after success - it works.

If you do the work to perfect your systems and skills – you will produce results.

is excited to introduce you to the

Occupancy Performance Learning Academy

Our mission is to provide you and your team with comprehensive course material that builds exceptional selling skills, creates culture change capacity, delivers leadership and mindset work, best practices and ultimately drives revenue through the constant pursuit and delivery of results through occupancy.

Senior Living Sales Pro’s Occupancy Performance Academy gives you a 12-month runway of training.

All materials can be viewed and reviewed as many times as you need. We’re betting you get something new each time you're in the academy.

Think of us as your partner and mentor for Occupancy Performance. Allow us to take the training off your plate and provide a platform for you and your team members to accelerate to occupancy levels you’ve never experienced.

Experiencing turnover of your key sales team and front desk personnel? The Occupancy Performance Academy is the perfect tool for onboarding and orientation. Give your new team member the log-in and set them on the path to being a high performance sales professional in the senior living industry. Fast track the learning today.

When the whole team knows just what is expected and how they make a difference, culture changes, and results soar.

SIGN ME UP NOW!

What's inside the Academy?

Academy access includes; four (4) Occupancy Performance courses, over 20 hours of training, downloadable resources, workbooks, audits, checklists.

Each senior living community is granted one license, full access for a period of 12 months. View the material as often as desired throughout that license period.

Multi-community purchase benefit. Once a company reaches five full access licenses a complimentary license is granted for their corporate support team.

Upon completion of each course a certificate and credentials are issued to the licensee for inclusion in personal CV and social profiles.

Occupancy Performance Learning Academy Training Resources

Course #1: Occupancy Recovery and the Revenue Team (Value $1,997)


A comprehensive masterclass on operating a senior living residence with occupancy performance woven into every aspect of the team. This training is a must for operations and sales. Its targeted to leaders, general managers, regional managers and sales professionals responsible for occupancy.

Course #2: Relationship Selling in Senior Living

(Value $1,297)

This is Senior Living Sales Pro's most highly acclaimed sales training course. This is quality comprehensive training on how to be a Relationship Selling sales professional in Senior Living. Brand new or a seasoned professional, this training will have you at peak performance. Part one of two in this series. 

Course #3: Relationship Success & Getting to Move-In (Value $1,297)


Part two of the Relationship Selling courses will setup the Sales Professionals with an optimized workflow to achieve incredible results, overcome objections and master the message with Prospects and their influential family members. Conversations lead to connections and connections lead to closing.

Course #4: Occupancy Roadmap Program 

(Value $599)

Designed specifically to be delivered as a in-service training opportunity suitable for the whole senior living team. This program includes; 45-minute training video, The Roadmap Guide, Occupancy Scorecard and 4 downloadable conversation starters for your next Town Hall. 

Occupancy Performance Toolkit, Audits, Forms and Checklists;
  • Prospect inquiry profile template
  • Initial telephone inquiry worksheet and question prompts
  • Creative follow-up ideas
  • Move motivation question prompts
  • Decision making Pros and Cons prospect worksheet
  • Comprehensive occupancy performance due diligence audit
  • Value of vacancy worksheet

PLUS: Limited Time Launch Bonus


Mystery Shop: Senior Living Community Review

(Value; $600 completely free to you.)

 

 

 

Receive a comprehensive report that details a typical Prospect experience. There is no better way to measure and improve upon the sales process.

Mystery Shop includes recorded inquiry call, in-person site visit and follow-up tracked for 5 days post tour.

This survey consists of 120+ questions designed to assess the skills and knowledge of the Sales and Revenue Team Members at your senior living residence.

  • Section 1: First impression
  • Section 2: Inquiry call
  • Section 3: Moment of arrival
  • Section 4: Discovery interview
  • Section 5: Tour performance
  • Section 6: Critical path and building interior
  • Section 7: Moving forward and closing the sale

*Comprehensive detailed report emailed to licensee 6-8 weeks post enrollment.

Experience the results of this program:

  • Stop spinning your wheels guessing at what works
  • Understand what truly affects occupancy performance
  • Build relationships and trust quickly with Prospects to get to the leadership position you need to be at in order to ensure performance
  • Achieve your best ever occupancy levels
  • Clearly define the roles of all team members as it relates to occupancy
  • Quality resource and training partner at your fingertips anytime you need them
  • Idea starter for town hall talks, in service and tools to put you on the road to success

Join the Occupancy Performance Academy today!

Senior Living Sales Pro’s Premier Offer Occupancy Performance Academy includes:

  • Occupancy Recovery & The Revenue Team ($1,997 Value)
  • Relationship Selling in Senior Living ($1,297 Value)
  • Relationship Success and Getting to Move-In ($1,297 Value)
  • Leading the Revenue Team to Success ($599 Value)
  • Occupancy Performance toolkit, and FREE Mystery Shop of your community ($600 Value)

For the next 90-days a completely FREE bonus Retirement Community Review Mystery Shop. ($600 Bonus!)

Senior Living Sales Pro’s Premier Offer Occupancy Performance Academy includes:

  • Occupancy Recovery & The Revenue Team ($1,297 Value)
  • Relationship Selling in Senior Living ($1,297 Value)
  • Relationship Success and Getting to Move-In ($1,297 Value)
  • Leading the Revenue Team to Success (1,997 Value)
  • Occupancy Performance toolkit, and

For the next 90-days a completely FREE bonus Retirement Community Review Mystery Shop. ($600 Value)

That is a value of  $5,790 CAD

Today’s Offer: $4,410 CAD

This offer lasts for a limited time. The Mystery Shop Bonus is only offered with the premier launch of the

Occupancy Performance Learning Academy. (Priced per licensee and/or residence.)

JOIN THE OCCUPANCY PERFORMANCE LEARNING ACADEMY

That’s 24% off the individual price and less than what it would cost to secure a single lead from a typical lead aggregator.

That’s The price of the academy is typically less than a one month stay at a senior living residence and yet delivers a lifetime of learning and a full 12-month all access license.

That is a savings of over $1,380 compared to the individual course list price and the $600 Mystery Shop is completely free for all those who participate in this premier offer.

Can we make you any promises or guarantees?
Yes, of course!

On one condition - you do the work. You put in the time and effort that it takes to onboard the information and put into practice all the tools, guidance, mentoring that is given and Senior Living Sales Pro guarantees you will improve the revenue in any senior living residence.

How do we know this? Because we’ve seen it come true for so many others who are exactly like you - hovering at or below average instead of hitting it out of the park. The academy provides the learning, mentoring and mindset skills you need to outperform.

Can we make you any promises or guarantees? Yes, of course!

On one condition - you do the work. You put in the time and effort that it takes to onboard the information and put into practice all the tools, guidance, mentoring that is given and Senior Living Sales Pro guarantees you will improve the revenue in any senior living residence.

How do we know this? Because we’ve seen it come true for so many others who are exactly like you - hovering at or below average instead of hitting it out of the park. The academy provides the learning, mentoring and mindset skills you need to outperform.

Hi, I'm Jodi Flanagan!


I’ve spent 30 years in the senior living industry - I’ve dedicated my entire professional life to growing and building occupancy performance skills and teaching and mentoring others.

I’ve been on the receiving end of stress due to underperforming properties and I’ve also led numerous operators from dismal occupancy to 95% in record time.

In 2011, I founded Senior Living Pro, a boutique consulting firm that has gone on to support many senior living operators and providers who are struggling with one thing – occupancy.

Occupancy performance is my specialty.

You start with basic quality operating standards and add in truly effective elements to wow our customer and finish up with the professionalism that comes from putting relationships first.

I like to think of myself as the Chief Prospect Officer! I spend a great deal of time thinking like a prospect doing all I can to put myself in their shoes and experience their fears, concerns and interests. It just makes me better at relating to my customer when I intentionally do my best to walk a mile in their shoes. 

The rest of my time I spend thinking about driving revenue in senior living so that everyone can have the best experience possible. Remember an operator with 75% occupancy has just one dream and an operator with 95% occupancy has many.

Conversations lead to connection and connections lead to closing. Occupancy performance is a relentless series of perfected small steps, habits, discipline and ethics.

Follow my footsteps to success every single day and you will see your occupancy soar!

You know that Senior Living Sales Pro Occupancy Performance Learning Academy is right for you if you can say “yes” to any of these statements:

  • You’ve been struggling with occupancy for more than 12 months 
  • Occupancy has been treading water - without net gain - for more than 6 months
  • You have turnover of your Revenue Team Members pr brand new sales team members
  • It feels like the same way you’ve been doing things is no longer working 
  • You are looking for a partner for quality training topics who actually understands senior living
     
I NEED THIS IN MY LIFE

95% occupancy is attainable this year! Don’t let another year go by that you keep doing the same thing over and over and never getting the results you need.

If you’ve made it this far, ask yourself these important questions:

  • What needs to change in my operation to achieve 95% occupancy?

  • Where do I need to invest and who do I need to invest in?

  • Is it time to get assistance? Is it time to delegate to experts in the Occupancy Performance space?

  • If nothing changes, nothing changes. What am I willing to do differently?

LET'S DO THIS

Your most popular questions, answered.

FAQ

Join the
Occupancy Performance Learning Academy
today!

Say yes to performing at occupancy levels you’ve never seen before. With a pathway that is proven to work and one that gets the whole team involved.

Join the most successful leaders in Senior Living…. Who are investing in their teams and themselves….

JOIN THE ACADEMY