In senior living, occupancy drives financial performance. While debt strategies, ancillary services, and disciplined spending all contribute, the profit realized in the last 15% of occupancy is unmatched. Yet despite investments in marketing, culture, and quality, many organizations still face...

  General Managers in senior living are 100% accountable for revenue performance. With an average $5.6M in top-line annual revenue at stake in a typical community, leadership in sales is not optional—it’s essential. Typically one salesperson is responsible for the prospect pipeline leaving the G...