The Regional Manager’s Guide to Mystery Shopping Custom AI-generated image representing the senior living sales experience How to use insight—not inspection—to improve results across your region. I spent my first seven years in the senior living industry as a Regional Manager of Sales and Market...

Image generated by ChatGPT (OpenAI). Leadership crisis emerges in Senior Living Across North America, Executive Directors (EDs) and General Managers—the community leaders—are leaving their roles at an unprecedented rate. Some buildings cycle through two or even three EDs a year. This instability ...

  In senior living, occupancy drives financial performance. While debt strategies, ancillary services, and disciplined spending all contribute, the profit realized in the last 15% of occupancy is unmatched. Yet despite investments in marketing, culture, and quality, many organizations still face...

  General Managers in senior living are 100% accountable for revenue performance. With an average $5.6M in top-line annual revenue at stake in a typical community, leadership in sales is not optional—it’s essential. Typically one salesperson is responsible for the prospect pipeline leaving the G...