Why experience insight matters in a long, emotional, trust-based sales cycle Senior living is not a transactional sale. It is a long, emotional journey, usually driven by adult children who are: Exhausted caregivers Under pressure to make the “right” decision Afraid of making a mistake Balancin...

Image generated by ChatGPT (OpenAI). Leadership crisis emerges in Senior Living Across North America, Executive Directors (EDs) and General Managers—the community leaders—are leaving their roles at an unprecedented rate. Some buildings cycle through two or even three EDs a year. This instability ...

  General Managers in senior living are 100% accountable for revenue performance. With an average $5.6M in top-line annual revenue at stake in a typical community, leadership in sales is not optional—it’s essential. Typically one salesperson is responsible for the prospect pipeline leaving the G...

Image generated by OpenAI’s DALL·E, June 2025 You are a senior living sales professional. Say that again for the people in the back – you are a senior living sales professional. You are not a tour guide or someone who is good with seniors. You are a well studied, crafted, and presented communica...

You can't escape it. AI is everywhere.  The conversation intensity over artificial intelligence in our day-to-day lives has exploded since ChapGPT went mainstream. So too has the race to apply common sense and usefulness.   The first product with artificial intelligence brought to senior living t...